Have You Been Targeted Yet? As anyone over the age of fifty knows, when you turn the big “Five Zero” you begin to be courted by various publications like the AARP which in turn leads you to being the target of old people offerings. Is What You Have What They Want? I must admit, when… Continue reading Community Marketing for those Over 50, USA
General Overview of Marketing for those Older Marketing to people aged fifty and over tends to work best not to remind them of youth culture unless it somehow makes the viewer feel younger. If it affirms feeling younger then you are on the right path, but if it hits them hard with comparing their age… Continue reading METHOD HOW to Sell to Older People Such as Ourselves
Are You an Ageist? As I write this here in NYC, I am now a decade over 50. And yes, feeling the restraints of ageism all around me in the business world. But to be frank and of full disclosure, I used to be an ageist to a certain degree myself. I did not want… Continue reading U.S. Ageism and its Negative Take on Growing Older, Plus the Irony is that the Same Younger Americans Who Currently Chastise Ageing Individuals, will Themselves One Day be Old!
Living happily ever after is very doable. Like anything, you just have to put some effort into it. Depending on whether or not you have reached retirement involves slightly different scenarios. If you are still working, your aspiration can initially take the form of being a “side hustle.” This gives you a preview of what… Continue reading Can You Live Happily Ever After?