Have You Been Targeted Yet? As anyone over the age of fifty knows, when you turn the big “Five Zero” you begin to be courted by various publications like the AARP which in turn leads you to being the target of old people offerings. Is What You Have What They Want? I must admit, when… Continue reading Community Marketing for those Over 50, USA
General Overview of Marketing for those Older Marketing to people aged fifty and over tends to work best not to remind them of youth culture unless it somehow makes the viewer feel younger. If it affirms feeling younger then you are on the right path, but if it hits them hard with comparing their age… Continue reading METHOD HOW to Sell to Older People Such as Ourselves
Are You an Ageist? As I write this here in NYC, I am now a decade over 50. And yes, feeling the restraints of ageism all around me in the business world. But to be frank and of full disclosure, I used to be an ageist to a certain degree myself. I did not want… Continue reading U.S. Ageism and its Negative Take on Growing Older, Plus the Irony is that the Same Younger Americans Who Currently Chastise Ageing Individuals, will Themselves One Day be Old!
The Search for Your Ideal Customer If you have spent any amount of time exploring the process of creating a product or service and then attempting to get it in front of your ideal demographic, then you know how tough a process it is, depending of course on what kind of individual you are trying… Continue reading How to Reach the Over 50 USA Audience
Advocates Over 50 in NYC with a New Perspective Hi, Yianni here. Now, more than ever those of us who are over fifty and residing in Manhattan, NY, need to band together toward the common cause to save NYC together. A lot of our wealthy friends fled the city, either to move to the suburbs… Continue reading Yianni Stamas Talks about How We Can Save NYC together and How an Organization by the Same Name is Working Toward Doing So
Pain? I recently had a birthday and am now 59 years old. This means I am more than officially a part of the “Over 50 USA” crowd. It is a little scary I must admit, to realize that I am, well, old. Yes, there are optimists (in denial?) who suggest that “age is just a… Continue reading Still an Undervalued Demographic
Enter AARP I remember when I first turned 50. It was a big deal. Even though, depending on where you look, it’s not clear if I am actually a Baby Boomer or Gen X, I did nonetheless have to face the reality of having the side by side digits “5” and “0” represent my age.… Continue reading What to Do if You are Turning 50
The Experience As we grow older our bodies change but we can be as sharp as ever as well as be very passionate. If you have had the good fortune for being with the same person for an extended amount then you likely know the ins and outs of that experience. Let Them Know You… Continue reading Finding the Magic Again
Even though folks further an ageist agenda that can get block those over 50 when it comes to employment opportunities, there is a way to, in a sense, game the system. If you are over 50 you very likely have a perspective that is useful to the young up and coming individuals who are getting… Continue reading The Fight Against Ageism
Living happily ever after is very doable. Like anything, you just have to put some effort into it. Depending on whether or not you have reached retirement involves slightly different scenarios. If you are still working, your aspiration can initially take the form of being a “side hustle.” This gives you a preview of what… Continue reading Can You Live Happily Ever After?