The Search for Your Ideal Customer
If you have spent any amount of time exploring the process of creating a product or service and then attempting to get it in front of your ideal demographic, then you know how tough a process it is, depending of course on what kind of individual you are trying to reach. You may have even heard of the term “niche,” meaning a specific group of people who share many of the same likes, dislikes and motivations. It can become an extremely complicated matter, with the best methodology seeming to be to pay a search engine or social media platform a lot of money over time, have them connect you with the type of people who are ideal for what you are selling.
They Figure Out Who You Are
As you have likely figured out by now, the real reason that search engines and social media platforms are developed in the first place, is because the people who start them, mostly do so to collect as much personal information as possible about you, so that when they have someone pay them to reach you and others like you, then can do so easily. And don’t think that if you, when signing up to get an account with the social or search company, put in information that is not accurate, they will still figure out who you are. How? By looking at your choices and behavior on their system and cross referencing it with databases of info gathered over time from a multiple of different sources.
Be Careful to Not Put Your Info into the Wrong Hands
Look, the search and social sites are in business. Their business is giving you free services in exchange for your identity so they can sell ads to people who are trying to reach folks like you. Some people do not mind this at all and that is their prerogative, but there are clearly many downsides to this practice. One of course, that happens more than you know, if bad actors hack the database of the search/social site, they can sell your info on the dark web. And of course, the more search/social sites you sign up for, the more likely your information will get into the wrong hands.
What Do You Do when Things Get Expensive Fast?!
I am not writing this to try to scare anyone, but it is good to know what you are dealing with, as well as being helpful when you try to reach your own audience for your product or service. Here’s the thing. Ads cost a lot. And if you are on a very limited budget, things can get expensive, fast. So, what are you to do?
Some People Trying to Reach an Audience, do so by Following a 3 Step Process Like this:
- Figure out who your audience is for your product or create a product based on that serves a demographic you want to serve.
- Discover the means of getting your offering in front of your specific audience.
- And finally, once people you are seeking click through to you purchase area on your site, or a third-party website, they buy your goods that are either physical items like widgets, or digital ones as in online courses, eBooks and so on.
The Search for Your Audience
The secret of deciding on who you are trying to reach and how you will reach them, is really not a secret at all. It is common sense. And you can do this without having to buy as many search and social ads as you might think. The best example of a suggested way of doing this, is the process I use myself. It is not for everyone, and certainly most digital vendors do not do this, but it is nice to have as an option. When we do the writing of articles and posts, we do so by looking for specific audience who are members of communities. Our goal, at least not currently, is not an economic one, but is that of volunteering. So, the following will likely need to be adjusted by you to fit your individual needs.
- Decide on our demographic we are trying to reach by looking for others who are much like us, in this instance “Over 50 USA.”
- Figure out a method of reaching this audience, just as we are doing now with the “Over 50 USA” blog you are currently reaching, since there is a chance you fit that demographic, though of course not necessarily.
- We activate our offer, which right now is to get information to you and either have or are starting an organization or club of some kind.
Therefore, our secret is really not much of a secret, and as mentioned, not for everyone. But in our instance, we are searching for people with whom we have a common bond with. In this instance it is…Well…Age!